
Brief, simple explanation for folks who have not created media releases before about when to create them, what they should look like, how media advisories are different than media releases, and how to follow-up with reporters.
Samples of media releases and media advisories.
Links:
[1] http://www.progressivecommunicators.net/en/drupalit/count-vote/201/1
[2] http://spinproject.org/downloads/PressReleases.pdf