
If your media campaign was a train, this would be all the parts you need to get the train to its destination. Including spokespeople, the engine, your messages... and the sorts of delays/derailments that can pull you off track.
A quick easy-to-scan PDF for your training purposes.
Links:
[1] http://www.progressivecommunicators.net/en/drupalit/count-vote/232/1
[2] http://progressivecommunicators.net/files/The_Justice_Express.pdf