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framing and messaging
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Public Opinion Polling on Human Rights
by Opportunity Agenda
Where can we engage people with the idea of "human rights" and where is it more difficult?
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Reimagining Change-An Introduction to Story-Based Strategy from Smart Meme
by Smart Meme - Doyle Canning and Patrick Reinsborough
61 page book/downloadable piece on story based strategy, framing and messaging
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