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Framing and Messaging Guides
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Thinking About Elephants: Toward a Dialogue with George Lakoff
by William Gamson and Charlotte Ryan
An in-depth response to the notion that we can reframe as a direct path to victory
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133
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Some Considerations of a Popular Education Model
by Pancho Argüelles of Colectivo Flatlander
Essay describing a perspective on popular education
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98
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Framing / Messaging Worksheet
by PCN, Colectivo Flatlander, The National Network for Immigrant and Refugee Rights and the Southeast Regional Economic Justice Network
This worksheet contains a series of questions to help guide a messaging process.
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164
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Native American and the Public: A Human Values Perspective
by Patricia R. Powers, American Friends Service Committee
strategic media issues affecting Native Americans
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159
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The Art of Reframing Political Debates
by Charlotte Ryan, William A. Gamson
Essay on reframing debates
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168
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How To Tell and Sell Your Story, A Guide to Media for Community Groups and Other Non-Profits
by Center for Community Change
How to Tell and Sell Your Story
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186
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How To Tell and Sell Your Story, A Guide to Developing Effective Messages and Good Stories about Your Work
by Center for Community Change
How to Tell and Sell Your Story
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149
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Meta Messaging: Framing Your Case and Reinforcing your Allies
by Berkeley Media Studies Group, The Praxis Project
Framing What You Say to Make Your Case and Reinforce Your Allies
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147
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Building Communications Capacity: Experts Offer Lessons Learned In Practice
by Communicatons Leadership Institute, The SPIN Project, Spitfire Strategies
Guide on building communications capacity
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401
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Talking the Walk: A Communications Guide for Racial Justice
by Hunter Cutting and Makani Themba-Nixon
A Communications Guide for Racial Justice
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